Marcel Rochas (1902-1955) was born in Paris wher he opened his house in 1924. He was encouraged by Jean Cocteau, Christian Berard and Paul POIRET.
He was a strong, influential designer with an international reputation, who anticipated many of the most prominent fashion trends of the 20th century.
Rochas favoured hourglass silhouettes and often worked with flower-patterned fabrics. He promoted the three-quarter-length coat and was one of the first designers to feature pockets in skirts. Rochas also specialized in separates and accessories, which he sold from a boutique in his salon.
Marcel Rochas died in 1955 at the early age of 53 (source).
Marcel Rochas, Evening Dress, 1951 via
Marcel Rochas, Dress, in Vogue, 1950 via
Marcel Rochas and a model, 1950 via