Marcel Rochas (1902-1955) was born in Paris wher he opened his house in 1924. He was encouraged by Jean Cocteau, Christian Berard and Paul POIRET.
He was a strong, influential designer with an international reputation, who anticipated many of the most prominent fashion trends of the 20th century.
Rochas favoured hourglass silhouettes and often worked with flower-patterned fabrics. He promoted the three-quarter-length coat and was one of the first designers to feature pockets in skirts. Rochas also specialized in separates and accessories, which he sold from a boutique in his salon.
Marcel Rochas died in 1955 at the early age of 53 (source).
Marcel Rochas, Evening Dress, 1951
Marcel Rochas, Dress, in Vogue, 1950
Marcel Rochas and a model, 1950