A Collection of Vintage Photos Feat. the Glamorous Fashion & Style of the 192Os


Clara Bow

gloria swanson

Gloria Swanson in the Queen Kelly, 1929

 Josephine Baker

Josephine baker´s Eton crop haircut

1920s flapper Louise Brooks

Louise Brooks short bobbed flapper hair


Marion Morehouse in Chanel. Photo by Edward Steichen, Vogue, 1926


Norma Shearer giving thanks for her amazing wardrobe collection in A Slave to Fashion, 1925

bebe daniels tiger

Bebe Daniels with a tiger, 1927

gilda gray

1920s icon Gilda Gray looking very glamorous

Bloomer-esque short pants and a jaunty monocle, what's not to adore? (Image 1927-1928.) #vintage #1920s #fashion

1920s girl with monocle

1920s style

Clara Bow in “It” (1927)

“It” is a 1927 silent romantic comedy film which tells the story of shop girl, Betty Lou, who sets her sights on the handsome and wealthy boss of the department store where she works. In hopes of attracting his attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother.

The story is based on a novella written by Elinor Glyn and originally serialized in Cosmopolitan magazine, although,  the two stories have nothing to do with each other except that both revolve around Glyn´s concept of “It.

“It” was released to the general public on February 19, 1927. “It” was a hit with audiences all over the United States, breaking box office records. Critics praised the film, especially its star, as “a joy to behold”.

Because of this film, actress Clara Bow became a major star of the highest magnitude, and a result, became known as the “It girl”. The term “The It girl” has since entered the cultural lexicon. The ‘It Girl’ is now a standard epithet for all aspiring celebrities.


Clara Bow as Betty Lou in “It”,1927 via

Annex - Bow, Clara (IT)_01

Clara Bow as Betty Lou in “It”, 1927 via


Clara Bow as Betty Lou in “It”, 1927 via

Bow, Clara (It)_01

Clara Bow as Betty Lou in “It”, 1927 via

IT, from left: Priscilla Bonner, William Austin, Clara Bow, 1927

Clara Bow as Betty Lou in “It”, 1927 via