Clara Bow in “It” (1927)

“It” is a 1927 silent romantic comedy film which tells the story of shop girl, Betty Lou, who sets her sights on the handsome and wealthy boss of the department store where she works. In hopes of attracting his attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother.

The story is based on a novella written by Elinor Glyn and originally serialized in Cosmopolitan magazine, although,  the two stories have nothing to do with each other except that both revolve around Glyn´s concept of “It.

“It” was released to the general public on February 19, 1927. “It” was a hit with audiences all over the United States, breaking box office records. Critics praised the film, especially its star, as “a joy to behold”.

Because of this film, actress Clara Bow became a major star of the highest magnitude, and a result, became known as the “It girl”. The term “The It girl” has since entered the cultural lexicon. The ‘It Girl’ is now a standard epithet for all aspiring celebrities.

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Clara Bow as Betty Lou in “It”,1927 via

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Clara Bow as Betty Lou in “It”, 1927 via

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Clara Bow as Betty Lou in “It”, 1927 via

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Clara Bow as Betty Lou in “It”, 1927 via

IT, from left: Priscilla Bonner, William Austin, Clara Bow, 1927

Clara Bow as Betty Lou in “It”, 1927 via