Claire McCardell Wearing Amazing Dresses of Her Own Creation (1945)

Claire McCardell (May 24, 1905 – 1958) was an American fashion designer in the arena of ready-to-wear clothing in the 20th century. She is credited with the creation of American sportswear.

In 1942, McCardell created her famed “Popover Dress.” It was a response to a Harper’s Bazaar challenge to create something fashionable you could wear to clean the house and then wear to a cocktail party. The simple grey dress came with a matching potholder which fit into the dress’s pocket. The “Popover Dress” sold for $6.95 and over 75,000 were sold in the first season alone.

These dresses became a staple of McCardells collections and over time she made version in different lengths and fabrics. The “Popover Dress” received a citation from the American Fashion Critics Association and in 1943, McCardell won a Coty Award.

Beginning in 1945, McCardell was featured as an “American Look” designer by Lord & Taylor’s department store.  In 1946, McCardell won the Best Sportswear Designer Award and in 1948 she won the Neiman-Marcus Award.

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Claire McCardell in a Dress of her creation, 1945 via

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Claire McCardell in a Dress of her creation, 1945 via

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Claire McCardell in her Futuristic Dress (cut only of triangles), photographed by Erwin Blumenfeld, 1945 via

Costumes de Théâtre by Redfern (1908)

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Exposition à l’Hôtel des Modes. Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1908 via

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Exposition à l’Hôtel des Modes. Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme , 1908 via

Vintage Photos of Gorgeous Dresses by Jacques Heim

French fashion designer and costume designer Jacques Heim (1899 – 1967) ran from 1930 to his death in 1967, the fashion house House of Jacques Heim, which closed in 1969.

Under the presidency of General de Gaulle, he was appointed designer of the general’s wife, Yvonne de Gaulle. His most prominent clients were Sophia Loren,Queen Fabiola of Belgium, Mamie Eisenhower and actress Gloria Swanson. In 1956, Heim made the bikini an international sensation when Brigitte Bardot wore one of his designs.

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Jacques Heim, 1964 via

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Jacques Heim, 1960 via

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Jacques Heim, 1959 via

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Jacques Heim, 1959 via

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Jacques Heim, 1956 via

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Jacques Heim, 1956 via

1954

Jacques Heim, 1956 via

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Jacques Heim, 1952 via

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Jacques Heim, 1951 via

A Collection of Vintage Photos Feat. the Glamorous Fashion & Style of the 192Os

CLARA

Clara Bow

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Gloria Swanson in the Queen Kelly, 1929

 Josephine Baker

Josephine baker´s Eton crop haircut

1920s flapper Louise Brooks

Louise Brooks short bobbed flapper hair

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Marion Morehouse in Chanel. Photo by Edward Steichen, Vogue, 1926

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Norma Shearer giving thanks for her amazing wardrobe collection in A Slave to Fashion, 1925

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Bebe Daniels with a tiger, 1927

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1920s icon Gilda Gray looking very glamorous

Bloomer-esque short pants and a jaunty monocle, what's not to adore? (Image 1927-1928.) #vintage #1920s #fashion

1920s girl with monocle

1920s style

Stylish & Elegant Vintage Madeleine Vionnet Fashion Photography

Madeleine Vionnet (1876 – 1975) was a French fashion designer. Called the “Queen of the bias cut” and “the architect among dressmakers”. With her bias cut clothes, Vionnet dominated haute couture in the 1930s setting trends with her sensual gowns worn by such stars as Marlene Dietrich, Katharine Hepburn and Greta Garbo.

Vionnet’s vision of the female form revolutionized modern clothing and the success of her unique cuts assured her reputation. She fought for copyright laws in fashion and employed what were considered revolutionary labor practices at the time – paid holidays and maternity leave, day-care, a dining hall, a resident doctor and dentist.

Vionnet was also the first designer to introduce a prêt-à-porter (ready to wear) line based on her couture pieces, which she sold in the United States. Today, Madeleine Vionnet is considered one of the most influential fashion designers of the 20th century.

Madeleine Vionnet


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Edward Steichen. Marion Morehouse and unidentified model wearing dresses by Vionnet. 1930 Courtesy Condé Nast Archive © 1930 Condé Nast Publications

Cecil Beaton, Madeleine Vionnet

Madeleine Vionnet, 1935

Vionnet hound’s tooth coat with three buttons and a transformable collar, 1930

Photos Feat. Designs by Lucien Lelong

Lucien Lelong  (1889 – 1959) was born in Paris as the son of Arthur Lelong, the owner of a textile shop, he trained at the Hautes Etudes de Commerciales in Paris and opened his fashion house in the late 1910s. He was  eager to create garments that would highlight the body’s movements and elegance in motion: a kinetic fashion. He killed the 1920s “garçonne” look and privileged fluid garments inspired by neoclassical drapery, and later anticipated the New Look.

Lelong did not actually create the garments that bore his label. “He did not design himself, but worked through his designers,” wrote Christian Dior, who was a member of the Lelong team from 1941 until 1946, during which time he created the collections in collaboration with Pierre Balmain. “Nevertheless,” Dior continued, “in the course of his career as couturier his collections retained a style which was really his own and greatly resembled him.” Other designers who worked for Lelong included Nadine Robinson and Hubert de Givenchy.

Among Lelong’s clients were Marie Duhamel, Jeanne Ternisien (wife of the banker Georges Nelze), the Duchess de la Rochefoucauld, Greta Garbo, Gloria Swanson, Colette, and Rose Kennedy.

On the 10th August 1927 he married his second wife, Princess Natalie Paley (1905–1981), who had worked as a saleswoman in the Lelong perfume department. She was a daughter of Grand Duke Paul Alexandrovich of Russia and his morganatic wife, Olga Karnovich. Paley had starred in a few films, but found her succes being a Lelong model. They divorced in 1937.

Lelong retired in 1952, due to Poor health. Lelong’s third wife, who outlived him, went on to marry the French journalist Maurice Goudeket, the widower of Colette.

Dress by Lucien Lelong 1925

Dress by Lucien Lelong, 1925 via

Crepe dresses by Lucien Lelong, 1935.

Crepe dresses by Lucien Lelong, 1935 via

Princess Nathalie Paley in Lucien Lelong by Man Ray, 1935

Princess Natalie Paley wearing a black sequined evening gown by Lelong. Photo by Man Ray, 1934 via

A Collection of Turn of the Century Fashion Photographs

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Otto Sarony, Portrait of Evelyn Nesbit, 1900s via

Tightlaced Gibson Girl, Camille Clifford, showing her ideal La Belle Époque figure via

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Edwardian lady wearing Redfern, who among other things popularised high-waisted Grecian style dresses after 1908 via

Dress for the races by J. Dukes, photo by Reutlinger, Les Modes, May 1912 via

A fashionable woman at the races in 1909. Scanned from the book “The Mechanical Smile” by Caroline Evans via

Gorgeous Edwardian dresses, hats and parasols. Toilettes vues aux Grand Prix. Irlande et linon brodé de la grande Maison de Dentelles, 1906. Belle epoque fashion.

Gorgeous Edwardian dresses, hats and parasols, 1906. Belle epoque fashion via

Lily Elsie...can't help but think how pretty she looked.

Actress Lily Elsie in an Ewdardian gown via

Raoul Dufy textile design on velvet for Paul Poiret cape 1911 via The Humanities Exchange, Montreal, Canada

Raoul Dufy was one of the great innovators of 20th century textile design here is an example on velvet for a Paul Poiret cape 1911 via

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Woman wearing French fashion. ca. 1905 via

Fashion, ca. 1914 via

Antique photo postcard of Edwardian beauty with a large hat and a snowfox stole around her shoulders via