Vintage Lundborg’s Perfume Ads (1895)

Lundborg’s Perfumery was founded in 1850 by a Swedish immigrant, John Marlie Lundborg who came to the United States and settled in Hudson, New Jersey. He left Sweden early in life and was a reported to be a fine botanist and chemist, who had a great love for flowers, and “possessed a peculiar gift duplicating their perfume”. Concocting perfume was not only a hobby, but proved to be lucrative and was turned into a business.

He sold an interest in his business to Richard D. Young in 1872 who purchased the recipes, trademarks, and good will from their inventor. By 1873, the company was renamed Young, Ladd & Coffin (source)

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 Ad Vio-Violet Lundborg Perfume Ladd & Coffin NYC, 1895 via

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Ad Lundborgs Perfume Ladd & Coffin 24 Barclay St, 1895 via