The “Ostentatious” Photos of Evita Perón in Life Magazine (1950)

In 1950 Gisèle Freund´s photocoverage of a bejewelled Eva Peron for Life Magazine caused a diplomatic stir between the United States and Argentina and upset many of Peron’s supporters—the ostentatious photographs went against the official party line of austerity; Life Magazine was blacklisted in Argentina, Freund had to escape the country with her negatives.

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Evita Perón, on national holiday, Buenos Aires, 1950
Black-and-white photograph; Fiber Base Silver Gelatine Print; white outline border

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gisele-freund.com

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Evita Perón, preparing for National Holiday, Buenos Aires, 1950
Black-and-white photograph; Fiber Base Silver Gelatine Print; white outline border

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gisele-freund.com

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Evita Perón, plays with her two poodles, Buenos Aires, 1950
Black-and-white photograph; Fiber Base Silver Gelatine Print; white outlin

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gisele-freund.com

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Evita Perón, shows her hat collection, Buenos Aires, 1950
Black-and-white photograph; Fiber Base Silver Gelatine Print; white outline border.

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gisele-freund.com

Amazing Portraits of Writers and Artists by Gisèle Freund

Gisèle Freund (1908  – 2000) was a German-born French photographer and photojournalist, famous for her documentary photography and portraits of writers and artists. Her best-known book is Photographie et société (1974) about the uses and abuses of the photographic medium in the age of technological reproduction. In 1977, she became President of the French Association of Photographers, and in 1981, she took the official portrait of French President François Mitterrand.

She was made Officier des Arts et Lettres in 1982 and Chevalier de la Légion d’honneur, the highest decoration in France, in 1983. In 1991, she became the first photographer to be honored with a retrospective at the Musée National d’art Moderne in Paris (Centre Georges Pompidou).

Freund’s major contributions to photography include using the Leica (with its 36 frames) for documentary reportage and her early experimentation with Kodachrome and 35 mm Agfacolor, which allowed her to develop a “uniquely candid portraiture style” that distinguishes her in 20th century photography.

She is buried at the Montparnasse Cemetery in Paris, France near her home and studio at 12 rue Lalande.

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Anouk Aimée by Gisèle Freund (1962)

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gisele-freund.com

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Colette by Gisèle Freund (1954)

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theredlist.com

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Frida Kahlo by Gisèle Freund

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missmoss.co.za

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Simone de Beauvoir by Gisèle Freund

(The day of the Prix Goncourt, next to a window writing, Paris, 1954)

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gisele-freund.com

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Zsa Zsa Gabor (1953)

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gisele-freund.com

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Evita Perón, doing her hair (Reportage for Life magazine, 1950) © Gisèle Freund

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Gisèle Freund, Self-Portrait

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wiki