Vikki Dougan (The real Jessica Rabbit) in Life Magazine (1953)

Throughout the 1950s model, actress and It girl Vikki Dougan (born 1929) was most famous for appearing at social events in a series of daring low-cutbackless dresses.

In 1953 publicity man Milton Weiss had the idea of promoting Vikki using the backless dresses to garner publicity. The idea was to gain a contrast with the fashion for models and actresses with large bosoms, such as Jayne Mansfield.

Throughout the 1950s she scandalized more respectable Hollywood society with her appearances in her daring backless dresses.

In 1953 photographer Ralph Crane photographed her extensively for Life Magazine. Their edition of October 26 featured her on the cover.

In the 1980s she got another claim to fame as the muse for cartoon pin up Jessica Rabbit.

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Vikki Dougan by Ralph Crane, 1953

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Vikki Dougan by Ralph Crane, 1953 via

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Vikki Dougan by Ralph Crane, 1953

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Vikki Dougan by Ralph Crane, 1953 via

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Vikki Dougan by Ralph Crane, 1953

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Vikki Dougan by Ralph Crane, 1953 via

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Vikki Dougan by Ralph Crane, 1953

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Vikki Dougan by Ralph Crane, 1953