Vintage Wedding Dress Ads (1956)

1956 black and white print ad for the Coronet wedding dress with a chapel length train designed by Ina that was sold at May Sons bridal of 3160 North Lincoln Avenue, 4113 West Madison Street, and 871 East 63rd Street in Chicago, Illinois (IL) via

1956 black and white print ad for the Fink Original wedding dress with a veil by Helene Arnhold that was sold at the Town Shop of 355 George Street, New Brunswick, New Jersey (NJ) via

1956 black and white print ad for the Coronet wedding dress designed by Ina with a lace trimmed chapel length train that was sold at Ray’s Bridal Salon of Oakman Boulevard at Grand River, Detroit, Michigan (MI) via

1956 black and white print ad for the Coronet wedding dress designed by Ina that was sold at Zimmerman’s of 51 Public Square, Wilkes-Barre, Pennsylvania (PA) via

Dovima and the Leopard by Richard Avedon (1950)

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Richard Avedon, Dovima wearing a Leopard fur coat by Bernham-Stein, 1950 via

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Richard Avedon, Dovima, Harper’s Bazaar, 1950 via

Stylish Bettina In Fath: Photos by Willy Maywald (1950s)

German photographer Wilhelm (Willy) Maywald (1907 – 1985) photographed for various fashion designers and his images were recognized internationally.

Maywald was known for photographing in unique scenes. He was one of the first fashion photographers to photograph his subjects in the streets of Paris. He had a way of photographing his subjects in these various places but the image still focused on the model/clothing. Although Maywald was the main photographer for Dior, he also photographed for several other fashion designers at the time, such as Jacques Fath.

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Bettina Graziani wearring Jacques Fath, photographed by Willy Maywald, 1950 via

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Bettina Graziani wearring Jacques Fath, photographed by Willy Maywald, 1950 via

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Bettina Graziani wearring Jacques Fath, photographed by Willy Maywald, 1950 via

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Bettina Graziani wearring Jacques Fath, photographed by Willy Maywald, 1950 via

Beautiful Vintage Portraits of Gloria Vanderbilt by Richard Avedon (1950s)

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Gloria Vanderbilt by Richard Avedon, 1953 via

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Gloria Vanderbilt in Mainbocher Dress, photographed by Richard Avedon for Harper’s Bazaar, 1955 via

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Gloria Vanderbilt by Richard Avedon for Harper’s Bazaar, 1955 via

1950s Supermodel Bettina in Jacques Fath

Simone Micheline Bodin (1925-2015), known professionally as Bettina or Bettina Graziani, became one of the century’s first supermodels, rivalled in the forties only by the “English beauty” Barbara Goalen. Before becoming a model she was described as:

“…a freckle-faced rail worker’s daughter from Brittany”

She was renamed and recreated by Jacques Fath, who told her:

“We already have a Simone; you look to me like a Bettina”

Bettina was invited by Christian Dior to join his fashion house which she refused, choosing instead to work for Fath.

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Jacques Fath in studio with Bettina Graziani, 1950 via

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Bettina Graziani in Jacques Fath Dress, 1949 via

Pioneering fashion photography by Elsbeth Juda

Elsbeth Juda, known professionally as Jay (born 2 May 1911), is a British photographer most notable for her pioneering fashion photographs and work as Associate Editor and photographer for The Ambassador magazine between 1940-1965.

Juda was born in Darmstadt, Germany on 2 May 1911. At 18, she refused to go to Oxford as her father wished and went to Paris where she found work as secretary to a banker. In 1931, Elsbeth married her childhood love, Hans Juda, and they went to live in Berlin where he was a financial editor at the Berliner Tageblatt. In 1933, they fled Nazi Germany with nothing but a violin and moved to a one-room flat in London, a city she had been sent to frequently, if not happily, as a girl.

Juda studied photography under Lucia Moholy (wife of László Moholy-Nagy) formerly of the Bauhaus and started her long career in a commercial studio as “dark room boy”. In 1940, Hans became founding publisher and editor of The Ambassador, The British Export Magazine. Juda would later join the magazine as associate editor and fashion photographer as, unlike Hans, she spoke fluent English.

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Elsbeth Juda via

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Elsbeth Juda via

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Elsbeth Juda via

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Elsbeth Juda via

Amazing Fashion Photography by Lillian Bassman

Lillian Bassman (1917–2012) was a photographer, art director, and painter best known for her work in fashion photography.

Bassman wanted to be a dancer, but an injury to her heel crushed that hope. Instead, she attended a vocational high school and studied textile design. She graduated in 1933.

From the 1940s until the 1960s Bassman worked as a fashion photographer for Junior Bazaar and later at Harper’s Bazaar where she promoted the careers of photographers such as Richard Avedon, Robert Frank, Louis Faurer and Arnold Newman. Under the guidance of the Russian emigrant, Alexey Brodovitch, she began to photograph her model subjects primarily in black and white. Her work was published for the most part in Harper’s Bazaar from 1950 to 1965.

By the 1970s Bassman’s interest in pure form in her fashion photography was out of vogue. She turned to her own photo projects and abandoned fashion photography. In doing so she tossed out 40 years of negatives and prints – her life’s work. A forgotten bag filled with hundreds of images was discovered over 20 years later. Bassman’s fashion photographic work began to be re-appreciated in the 1990s.

The most notable qualities about her photographic work are the high contrasts between light and dark, the graininess of the finished photos, and the geometric placement and camera angles of the subjects. Bassman became one of the last great woman photographers in the world of fashion.

 

Lillian Bassman via

Lillian Bassman. Barbara Mullen (Blowing Kiss VARIANT), Harper’s Bazaar via

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Lillian Bassman. More Fashion Mileage per Dress, Barbara Vaughn, New York via

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Lillian Bassman. Southwest Passage – Sunset Pink: Model unknown, pajamas via

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Lillian Bassman, wedding dress via

Lillian Bassman. Fantasy on the Dance Floor: Barbara Mullen in a Christian Dior Dress, Paris. Harper’s Bazaar, 1949 via

Lillian Bassman via