Evening Dresses by Parisian Designer Marcel Rochas (1950s)

Marcel Rochas (1902-1955) was born in Paris wher he opened his house in 1924. He was encouraged by Jean Cocteau, Christian Berard and Paul POIRET.

He was a strong, influential designer with an international reputation, who anticipated many of the most prominent fashion trends of the 20th century.

Rochas favoured hourglass silhouettes and often worked with flower-patterned fabrics. He promoted the three-quarter-length coat and was one of the first designers to feature pockets in skirts. Rochas also specialized in separates and accessories, which he sold from a boutique in his salon.

Marcel Rochas died in 1955 at the early age of 53 (source).


Marcel Rochas, Evening Dress, 1951 via


Marcel Rochas, Dress, in Vogue, 1950 via


Marcel Rochas and a model, 1950 via

Beautiful Vintage Millinery by Lilly Daché (1898 – 1989)

Lilly Daché (1898 – 1989) was a French milliner and fashion designer. During her career she was the most famous milliner in the United States.

In her native France, Lilly Daché was considered (by her mother, no less) a homely child. Lilly’s thin, strong face with its green cat’s eyes and framing of straight red hair were deemed ugly. Not too surprisingly, little Lilly turned to adornment to amend her failings: braiding cherries into her hair & making hats from grape leaves. Her passion creating beauty took her to Paris to study hatmaking (after all, as Lilly says, if your hat is correct, it can compensate for a world of faults).

Lilly Daché designed for Hollywood films and had many clients who were movie-stars. International star Maria Montez loved her Lillys so much, she created a scene at Chicago’s Union Station when she discovered 2 of her 8 Daché hatboxes were missing. Never mind that she was being reunited with her medal-strewn soldier-husband whom she hadn’t seen for a year–Maria had bigger fish to fry. “I want my Daché hats!” she stormed after briefly smiling for the photographers.

Her designs and hats are valued highly by collectors of vintage clothes. Both the designer Halston and the hair stylist Kenneth worked for her before going into business for themselves.


Lily Dache checking out her hat design via


Hat by Lilly Daché via


Barbara Mullen wearing a headpiece by Lilly Daché, New York, 1951. Photo by Richard Avedon via


Hat by Lilly Daché via

Annex - Miranda, Carmen_03

Carmen Miranda wearing hat/turban by Lilly Daché via

Costume and Fashion Designer Oleg Cassini (1913-2006)

Oleg Cassini (1913 – 2006) was an American fashion designer born to an aristocratic Russian family with maternal Italian ancestry. He came to the United States as a young man after starting as a designer in Rome, and quickly got work with Paramount Pictures.

Cassini established his reputation by designing for films. He gained additional renown by designing for First Lady Jacqueline Kennedy. “The Jackie Look” was highly influential in American design.

He also designed for Rita Hayworth, Grace Kelly, Marilyn Monroe, Natalie Wood and Gene Tierney whom he married in 1941; they separated after the birth of their first daughter. She began a romance with John F. Kennedy. Their romance was short lived as he could never marry her because of his political ambitions. She reconciled with Cassini and they had a second daughter. This marriage lasted until 1952 and they remained friends.

After his divorce Cassini and Grace Kelly were briefly engaged, but her family would not approve the marriage as he was 16 years her senior, twice divorced, had 2 children and was non-catholic.


Oleg Cassini designed this gown for Gene Tierney, though a speedy elopement meant it was never made and worn. Five years later, the gown saw the light of day for Gene’s role in the movie Razor’s Edge (1946), for which Oleg designed her costumes via


Marilyn wore a smoldering red Oleg Cassini velvet gown to accept her Best Young Box Office Personality award in 1951. She later wore it for a sensual publicity portrait via


Grace Kelly at the premiere of Rear Window, 1954. Her dress was designed by Oleg Cassini who was her escort that evening. Photo by Frank Worth via


Oleg Cassini dressing Lana Turner via


Jackie Kennedy Onassis in iconic 1961 Presidential Inauguration gown by Oleg Cassini via

Marilyn arriving in Japan on her honeymoon with Joe DiMaggio (1954)

On January 14th 1954, legendary movie star Marylin Monroe and former major-league player Joe DiMaggio were married at the San Francisco City Hall. 

In February they traveled to Japan, combining a honeymoon with a business trip. 


Marilyn Monroe flying to Tokyo with new husband Joe DiMaggio on their honeymoon (1954). Kashio Aoki (Japan, PANAM steward) via


Marilyn Monroe flying to Tokyo with new husband Joe DiMaggio on their honeymoon. Kashio Aoki (Japan, PANAM steward), 1954 via


Marilyn Monroe and Joe DiMaggio arrive at the Tokyo International Airport. Photo by Don Towles, 1954 via

Picture must be credited ©Alphafrance 02/1954 Legendary movie star Marilyn Monroe (R) and former major-league player Joe DiMaggio arrive at the Imperial Hotel in Tokyo's Uchisaiwaicho district. They come to Japan for their honeymoon. The photo was taken in February 1954. Tokyo , Japan

Marilyn Monroe and Joe DiMaggio arrive at the Imperial Hotel in Tokyo’s Uchisaiwaicho district, ©Alphafrance 1954 via


Marilyn Monroe and Joe DiMaggio, Imperial Hotel, in Tokyo’s Uchisaiwaicho district,  1954 via


Marilyn Monroe in Tokyo, 1954 via