Elsa Schiaparelli by Hans Wild (1947)

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Elsa Schiaparelli by Hans Wild, may 1947 via

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Elsa Schiaparelli by Hans Wild, may 1947 via

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Elsa Schiaparelli by Hans Wild, may 1947 via

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Claire McCardell Wearing Amazing Dresses of Her Own Creation (1945)

Claire McCardell (May 24, 1905 – 1958) was an American fashion designer in the arena of ready-to-wear clothing in the 20th century. She is credited with the creation of American sportswear.

In 1942, McCardell created her famed “Popover Dress.” It was a response to a Harper’s Bazaar challenge to create something fashionable you could wear to clean the house and then wear to a cocktail party. The simple grey dress came with a matching potholder which fit into the dress’s pocket. The “Popover Dress” sold for $6.95 and over 75,000 were sold in the first season alone.

These dresses became a staple of McCardells collections and over time she made version in different lengths and fabrics. The “Popover Dress” received a citation from the American Fashion Critics Association and in 1943, McCardell won a Coty Award.

Beginning in 1945, McCardell was featured as an “American Look” designer by Lord & Taylor’s department store.  In 1946, McCardell won the Best Sportswear Designer Award and in 1948 she won the Neiman-Marcus Award.

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Claire McCardell in a Dress of her creation, 1945 via

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Claire McCardell in a Dress of her creation, 1945 via

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Claire McCardell in her Futuristic Dress (cut only of triangles), photographed by Erwin Blumenfeld, 1945 via

Gorgeous Vintage Sculptural Dresses By Charles James (1950)

Charles James (1906 – 1978) was a British-born fashion designer known as “America’s First Couturier”. He is widely considered to have been a master of cutting and is known for his highly structured aesthetic

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Charles James, Dresses, photographed by Eliot Elisonfon, 1950

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Charles James, Dresses, photographed by Eliot Elisonfon, 1950

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Charles James, Dresses, photographed by Eliot Elisonfon, 1950

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Charles James, Dresses, photographed by Eliot Elisonfon, 1950

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Charles James, Dresses, photographed by Eliot Elisonfon, 1950

Revolutionary Belle Epoque Fashion: Jeanne Margaine-Lacroix

Jeanne Margaine-Lacroix has been neglected by fashion historians. She inherited her couture house from her mother Mme. Margaine, in 1899. The following year she changed the name to Margaine-Lacroix.

She influenced the new slender line of fashion. She was famous for her revolutionary corsetless dresses and her ground-breaking front-lacing corsets. In the 1900s, Paris was the fashion capital of the world. Couturiers routinely sent mannequins to the racecourse, wearing their latest designs. Her models caused a sensation at Longchamp in 1908.

Three mannequins walked onto the racecourse dressed in blue, white and havane brown creations by Margaine-Lacroix. According to newspapers, spectators called the three women a “monstrosity”, accused them of being semi-naked and showing revolting décolletage .

However, soon women everywhere were wearing dresses after Margaine-Lacroix’s design.

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In the Spring of 1908, three women walked onto the Longchamp racecourse in Paris and caused a scandal by the semi-naked clothes they were wearing via

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Longchamp racecourse, Paris 1908 via

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Tanagréenne back drape on Sylphide dress by Jeanne Margaine-Lacroix. Here is an example of her slender, corsetless line, the robe-tanagréenne. It is worn by her favourite model, who small bust and simple hairstyle were avant-garde for the time and contrasted strongly with the generally accepted ideals of fashionable feminine beauty in the first decade of the twentieth-century, 1908 via

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Sylphide dress with Tanagréenne back drape by Jeanne Margaine-Lacroix, 1908 via

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Margaine-Lacroix mannequins pictured in the Parc de Vincennes in March 1910, wearing the new jupe-culotte – an early version of trousers via

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March 1910. Margaine-Lacroix mannequins in the new jupe-culotte via

Beautiful Belle Epoque Couture by Redfern

Redfern & Sons (later Redfern Ltd), was a British tailoring firm founded by John Redfern (1820-1895) in Cowes on the Isle of Wight that developed into a leading European couture house (active: 1855–1932; 1936–1940). By the early 1890s the business had branches in London, Edinburgh, Paris and New York.

The Paris extension was operated as a couture establishment while its other branches functioned primarily as tailors and importers.

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“Robe de bal en chantilly blanc, incrustée de chantilly noir, bordée de sequins noirs. Au bord du décolleté et dans le bas de la jupe, haut marabout de sequins.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1902 via

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“Robe en crêpe de chine avec incrustation d’angleterre ; devant en tulle plissé ; ceinture liberty brodée de perles fines.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1903 via

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“Robe en tulle et dentelle d’Alençon, laissant entrevoir la taille, ceinte d’un ruban Pompadour.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1903 via

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“Robe avec guirlandes de liserons en paillettes nacrées, sur tulle blanc ; épaulettes en perles fines , guirlande de liserons sur l’épaule gauche.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1903 via

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“Robe en linon blanc brodé. Pélerine avec incrustations de valenciennes ; jupe avec incrustations et volant de valenciennes, monté sur fond Pompadour. Ceinture faite d’un large ruban Pompadour et munie de longs pans.” Photograph from Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1903 via

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“Robe en linon royal et broderie anglaise avec entre deux et volants de valenciennes ; ceinture de taffetas Pompadour.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1904 via

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“Robe en voile blanc ; ceinture en taffetas brodé Pompadour ainsi que l’empiècement en dentelle du corsage”. Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1904 via

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Robe d’après-midi par Redfern 1904 via

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“Robe en velours bois de rose, guirlandes de roses de velours, brodées vieux tons. Grande veste en faille noire tissée de roses de France ombrées vieux tons d’or, garnie de chinchilla.” Photograph in Les Modes : Revue mensuelle illustrée des arts décoratifs appliqués à la femme, 1906 via

Beautiful Vintage Photos From “Shocking – The Art & Fashion of Elsa Schiaparelli”

The now scarce and out of print book “Shocking Schiaparelli” features beautiful images by the surrealist inspired fashion designer Elsa Schiaparelli – one of the most influential designers of the 1930s & 1940s.

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Photo from “Shocking – The Art & Fashion of Elsa Schiaparelli” via

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Photo from “Shocking – The Art & Fashion of Elsa Schiaparelli” via

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Photo from “Shocking – The Art & Fashion of Elsa Schiaparelli” via

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Photo from “Shocking – The Art & Fashion of Elsa Schiaparelli” via