Clara Bow in “Call Her Savage” (1932)

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Hal Phyfe, Clara Bow in “Call Her Savage” directed by John Francis Dillon, 1932 via

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Hal Phyfe, Clara Bow in “Call Her Savage” directed by John Francis Dillon, 1932 via

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Hal Phyfe, Clara Bow in “Call Her Savage” directed by John Francis Dillon, 1932 via

Famous Flappers of the Roaring Twenties

Flappers were a “new breed” of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior. Flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and otherwise flouting social and sexual norms.

Flappers had their origins in the liberal period of the Roaring Twenties, the social, political turbulence and increased transatlantic cultural exchange that followed the end of World War I, as well as the export of American jazz culture to Europe.

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Zelda Fitzgerald was an American socialite and novelist, and the wife of American author F. Scott Fitzgerald, who dubbed her “the first American Flapper”. She and Scott became the emblem of the Jazz Age, for which they are still celebrated. Photo: via tumblr.com

1926: Hollywood film star, Clara Bow (1905 - 1965) in a shiny strapless dress. (Photo by Eugene Robert Richee)

Clara Bow epitomized the Roaring Twenties’ flapper. At only 25, she retired exhausted by repeated scandals about her presumed sexual life. Photo: Bow in a shiny strapless dress by Eugene Robert Richee, 1926 via theredlist.com

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 Coleen Moore was Bow´s “chief rival”. After Bow took the stage Moore gradually lost her momentum. In spring 1924 she made a good, but unsuccessful effort to top Bow in The Perfect Flapper, and soon after she dismissed the whole flapper vogue. Photo: Coleen Moore in “Why Be Good?”, 1929 via livejournal.com

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Louise Brooks was an American dancer and actress noted as an iconic symbol of the flapper, and for popularizing the bobbed haircut. Photo: 1920s via theredlist.com

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Gilda Gray was an American actress and dancer who popularized a dance called the “shimmy” which became fashionable in 1920s films and theater productions. Photo: 1924, Paris via rebrn.com

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Tallulah Brockman Bankhead was an American actress of the stage and screen, and a reputed libertine. Photo: 1922 via britannica.com

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Anita Loos was an American screenwriter, playwright and author, best known for her blockbuster comic novel, Gentlemen Prefer Blondes first published in 1925. It was one of several famous novels published that year that chronicled the so-called Jazz Age – including Fitzgerald’s The Great Gatsby. Photo: Loos, on page 12 of the April 1922 Photoplay via wiki

Clara Bow in “It” (1927)

“It” is a 1927 silent romantic comedy film which tells the story of shop girl, Betty Lou, who sets her sights on the handsome and wealthy boss of the department store where she works. In hopes of attracting his attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother.

The story is based on a novella written by Elinor Glyn and originally serialized in Cosmopolitan magazine, although,  the two stories have nothing to do with each other except that both revolve around Glyn´s concept of “It.

“It” was released to the general public on February 19, 1927. “It” was a hit with audiences all over the United States, breaking box office records. Critics praised the film, especially its star, as “a joy to behold”.

Because of this film, actress Clara Bow became a major star of the highest magnitude, and a result, became known as the “It girl”. The term “The It girl” has since entered the cultural lexicon. The ‘It Girl’ is now a standard epithet for all aspiring celebrities.

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Clara Bow as Betty Lou in “It” (1927)

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Clara Bow as Betty Lou in “It” (1927)

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Clara Bow as Betty Lou in “It” (1927)

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Clara Bow as Betty Lou in “It” (1927)

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IT, from left: Priscilla Bonner, William Austin, Clara Bow, 1927

Clara Bow as Betty Lou in “It” (1927)

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